What do you look for when purchasing a diamond?  It all starts with the 4'Cs.  The 4C's are Carat, Color, Clarity, and Cut.  Each of these factors has an effect on the price as well as the appearance of a diamond.  The concept of the 4 C's is used internationally to group specific characteristics of diamonds, to determine the quality of a gemstone.

Carat:  The weight or size of a diamond is measured in carats (ct.).  A carat is 0.2 grams and there are 100 points (or 200 milligrams) per carat.  With an accuracy of 1/100,000 ct, the IGI scales provide a highly precise diamond weight and this weight is specified on the diamond report to two decimal points.

Color:  Most diamonds of gem quality vary in shade from colorless to yellow.  To determine the correct color, all submitted diamonds are compared to an internationally accepted master set of stones, the color of which ranges from D, or colorless (the most sought after) to Z, the yellowest.  Other colors occur in diamonds such as brown, orange, pink, blue, etc.  The most intense of these shades are determined as "Fancy" colors and referenced on the IGI Diamond Report.

Clarity: In order to grade the clarity of a diamond, it is necessary to observe the number and nature of any internal characteristics in the stone as well as their size and position.  This analysis is carried out using an IGI scope and a loupe of 10X under the experienced eye of laboratory gemologists.  A diamond is said to be "Internally Flawless" when it presents no internal defects under 10X magnification.

Cut:  How a diamond has been cut, polished, and to what proportions and symmetry are of utmost importance since these factors determine the life the brilliance and dispersion of the diamond.  If these cutting factors fall below standard, the appearance of the diamond will be adversely affected.

The precision with which your diamond is cut will determine its brilliance, its fire and its ultimate beauty. However, the shape you select is a matter of personal taste. The round brilliant is the most popular shape, but there are many others, such as an oval, marquise, pear, emerald, and princess.

All the diamond engagement ring symbolizes is, of course, priceless. Today, two month’s salary is generally considered a good guideline to follow. Now, that may seem like a lot, but it really isn’t when you think about it. The cost of everything has gone up. And you can’t expect to pay the same price for your diamond as your parents did. Fortunately, your diamond engagement ring does have great value and, like love, can grow more precious with time. This is the one lasting symbol of your love and it will be a daily reminder of the rare and precious love you share.

Some men, after they’ve “popped the question.” begin looking for a diamond engagement ring. Then dream up all sorts of ways of surprising their bride-to-be with the ring. Other purchase one on their own and surprise their fiancé with a proposal and a diamond engagement ring. Some women wish to make the selection themselves. Whatever feels right to you is the right way.

Your Greenberg’s Jewelers representative is an expert in finding the perfect credit plan that will make the purchase easy, even if you don’t have a credit card, or you’ve never had credit before! You will be able to buy her diamond engagement ring and your wedding bands on easy terms, and you’ll be building a positive credit history for your new lives together.

What is so great about jewelry is that you can give it as a gift for any occasion. You can give a piece of jewelry for Christmas, Valentines Day, Mother’s Day, Father’s Day, Birthdays, Anniversaries, Graduations, Christenings, Confirmations, Chanukah, Bar or Bat Mitzvahs, or just because.

When you come to Greenberg’s Jewelers, our experts will give you some great gift ideas.

We guarantee complete satisfaction on your Greenberg’s Jewelers diamond jewelry purchase. You will receive a Diamond Jewelry Warranty when you make your purchase.

Enclosed in the warranty is information about what is covered and not covered.

To keep your diamond jewelry looking new and to keep your Greenberg’s Jewelers Diamond Jewelry warranty up to date, you must have your diamond jewelry cleaned and inspected every 6 months. After Greenberg’s Jewelers cleans and inspects your diamond jewelry, we will sign off in your warranty book.

January—Garnet

February—Amethyst

March—Aquamarine

April—Diamond

May—Emerald

June—Pearl or Alexandrite

July—Ruby

August—Peridot

September—Sapphire

October—Opal or Pink Tourmaline

November—Citrine

December—Topaz

Greenberg’s Jewelers has been a family owned jeweler since 1900. Our goal is to have customers come into our stores as customers and leave the store as our friends. We pride ourselves on creating long lasting relationships with our friends. We pride ourselves also on having the best diamonds, the best value, and the best service.