About Us

Greenberg’s Jewelers is one of the most widely recognized and respected names in the Midwest for fine jewelry. For more than 100 years, Greenberg's Jewelers has built its reputation by combining extraordinary values in quality jewelry purchases at a reasonable price with convenient credit terms, unequaled personal attention, and service.

By purchasing our diamonds in large quantities direct from the cutters in Belgium, and then passing these exceptional values along to you, our customer, Greenberg's Jewelers has grown to be the largest family-owned jewelry chain in Iowa, with seven locations in Iowa, Nebraska and South Dakota.

Greenberg's is committed to remaining the vital link between a world of beautiful jewelry and you, our customer.

In 1900, Jacob Greenberg opened the first Greenberg’s store in Sioux City, Iowa. Jacob’s mission for Greenberg’s was to provide the best diamonds, the best service, and the best value. Today, Greenberg’s still maintains Jacob’s mission.

Greenberg’s is a three-generation family-owned business. In 1942, Ray Greenberg, Jacob’s son, took over the business and was later joined by his wife, Ann, in 1953.

In 1985, Ray and Ann’s daughters, Elise Greenberg and Amy Greenberg, joined the business along with Amy's husband, Scott Sachnoff. During the 1980s and 1990s, Greenberg’s made the decision to expand. Today, Greenberg’s operates its seven stores in Iowa, Nebraska, and South Dakota.